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ThinkBranded Numbers sprang up to take advantage of new options and technology in the toll-free number sector.
Research has confirmed that toll-free vanity numbers make a difference for businesses that rely on telephone service as a critical path for sales, promotion or customer care. Here are some interesting facts that emerged from an industry study comparing 800 vanity numbers – numbers using words related to the brand, product or service – with all-numeric 800 numbers:
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94% improvement in recall for video/television, print or outdoor
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A 9-times increase in recall for audio ads, i.e. radio, web radio and podcasts
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Radio ads with vanity 800 numbers draw 14 times more calls than a generic 800 number
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Vanity numbers are recalled six times more frequently than numeric toll-free numbers
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A 50% boost in word-of-mouth advertising
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57% of all TV advertisers with an 800 number use a vanity 800 number
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72% of all billboards ads feature a toll-free vanity number
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30 years of “1-800” have embedded that prefix as the default, any other prefix provides a diluted value
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A 58% preference by consumers for dialing vanity vs numeric numbers
Similar trends exist for other toll-free groups using 888, 877, 866 and 855 prefixes, though the improvements and recognition factors are less than for the original 800 number family.
How are ThinkBranded Numbers different?
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They don’t use numbers, so they’re highly memorable.
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They’re retainable no matter what medium they appear in.
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Each one is unique. No “me-to” imitations or prefix confusion.
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They’re compatible with the latest technology for toll-free communication including…
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Sending/receiving SMS/text messaging and
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Donate/pay by text with accelerated payment processing
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