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How Important is…

We all know starting and running a business is hard work. Product offerings, facilities, toll-free numberfunding, hiring, management, and on and on. In the great scheme of things, how important can a telephone number be?

It can make a big difference — maybe THE big difference if everything else is lined up properly — to a company’s success.

Think that web and email are the thing? They are great for promoting your business, but for big ticket items, for information, for prospect or customer contact, people like to talk to someone.

Vanity numbers offer a huge advantage in branding and name recognition. Studies have shown that short-term memory is only reliable for seven digits; but a full phone number is ten digits. With the proliferation of area codes and toll-free prefixes, that’s a problem. Vanity numbers are much stronger in that area, as the human brain can retain and recall patterns and words more easily.  And if your vanity number reflects your brand, then your brand will be remembered.

And that leads us back to… the phone.

Now, what was that number?

If it’s a ThinkBranded Number, they won’t be asking that question.  They’ll be calling — or texting — you.  And that’s where it begins.